SEO or PPC 2017?
It’s just not possible to answer this question without taking the unique situation of a given business into consideration.
A hyper-local business with little competition and a requirement for just a few leads per week could likely develop good visibility in the local and organic search results with a little spend or some DIY SEO.
A new e-commerce store that is competing with a page of results from Amazon, eBay and other major department stores and online retailers is likely going to struggle in organic search (in the short term, at least).
Do you need leads now? Are you looking at the long game? Do you have much in the way of website authority? What is the competition like in organic search? What is the cost per click in paid search? Related:GroupBuy SEO Tools
A clear digital marketing strategy and clear short- and long-term goals are essential in making an SEO or PPC decision here.
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