Off Page Optimization Wins

Off Page Optimization Wins

Now that we have discussed the three main key performance indicators for SEO, we need to discuss the other big wins, such as backlinks acquired, social media signals, relationships built, outreach, and general off page optimization.

For larger clients with a lot of consumers searching for their brand, it may be hard to show results. For example, we have one client that was on Shark Tank. Every time that the show reran that episode, their searches for the brand name would spike and throw off all of our results. Sure, we segmented out the branded searches, but lots of people would search and then find them through other searches. It is just impossible to segment it all out. This is why looking at off-page optimization wins is a good way to judge success.

Here are some key metrics you can show if you do off-page optimization for clients:

1. Broken backlinks fixed or keyword audits complete
2. Outreach emails completed
3. Backlinks secured through outreach
4. Social media shares created through outreach
5. Relationships built with key influencers Related:GroupBuy SEO Tools

Personally, I like to have these on spreadsheets that I send to the client to make it easy to read and understand. This way, the more advanced clients can dig into it and the less advanced ones can get a quick snapshot of what is going on.