10 reasons (in no particular order) why you should be blogging for your business

10 reasons (in no particular order) why you should be blogging for your business:

1. A blog is a simple, easy-to-use platform for connecting with and sharing your expertise with your clients and potential clients.
2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.
3. According to a number of different surveys, roughly 60% of businesses who blog acquire more clients.
4. Your blog is the heart of all your online marketing. It’s content that’s found in search. Content that’s shared on Facebook, Twitter, LinkedIn, etc. And it’s your content that people want to read and gain value from.
5. It gives you a voice. A blog creates a place to talk about your services and offers, comment on timely news topics, and share client success stories.
6. Your blog gives your brand a personality. You can shine and show people what you’re all about.
7. Writing blog posts shares your expertise. How else will you position yourself as a subject area expert and thought leader?
8. Your blog can create a two-way conversation with clients and potential clients. It encourages interaction, comments and feedback. Be sure you reply to all comments!
9. It can be fun – really! Blogging can be energizing, stimulating, and something you look forward to – again, really!
10. Creating blog posts makes you think… about newsworthy topics, your industry, your clients and how your work fits into the world around you.