Who Is Your Audience?

Who Is Your Audience?

Let’s say, for example, that you want to start a blog about cars. If you decide that this blog is going to be about all sorts of cars, both old and new, domestic and import, commuter and exotic, your content is just going to look disconnected. You’ll also have a harder time standing out from the crowd, because you’ll end up competing against much larger automotive sites like Jalopnik.

Instead, you should really work toward developing your expert authority on a very specific niche. Or even a sub-niche if you want to dig even deeper and build a loyal following. Instead of a blog about cars, you might have a blog that is dedicated only to the latest developments from Tesla. Or you might have a blog that is only about what you can do with your Tesla Model X.

You might think that you are limiting your audience by limiting your scope, and that may be true to a certain extent, but it means you have a much better chance at establishing yourself as *the* resource on that specific topic. The same is true if you want to be an app developer or if you want to make physical products. Do one thing and do it really well.Related:http://www.bestseotools.cc

It may not be hugely lucrative the first time around, but you’ll learn your lessons along the way and the riches will follow if you’re willing to put in the time and effort.